Hey there! I'm Holden Frey, a brand identity and visual designer specializing in packaging and storytelling-led design. Graduating recently from SDSU's graphic design program, I bring a human-centered mindset and a strong visual point of view to every project. I blend structure with creativity to craft designs that resonate.
My approach is guided by empathy, curiosity, and clarity. Whether developing a brand identity or creating impactful packaging, I'm passionate about design that sparks interest and invites deeper engagement. I believe in visuals that uplift and evoke emotion, not just convey information.
With a background in illustration, I often infuse my work with character and cohesion. Beyond design, you'll likely find me at the beach, exploring new taco spots, or enjoying a spirited game of spikeball, always bringing good vibes.
