Aquaponics SD is a San Diego founded brand created to make sustainable growing accessible and fun through hands-on kits designed for both kids and adults. The goal was to design a system that encourages bonding, curiosity, and environmental awareness by bringing a miniature ecosystem into the home. Whether it's for a science project or just a new family hobby, these kits turn learning into something tactile and engaging.
The brand essence, “Grow Smarter Together,” is built around the idea that sustainability and education aren’t just compatible—they thrive when shared. I wanted the design to feel friendly and accessible without losing a sense of clarity and function.
The packaging uses a balance of playful illustration and organized layout to appeal to both audiences: the younger users and the parents or educators buying the kits. A bright and approachable color palette is paired with soft, rounded typography to feel inviting, while key educational benefits and features are clearly communicated with icons and structure. Natural forms like fish, water ripples, and plant leaves are integrated into the design system to visually reinforce the cycle of aquaponics.
Eco-Bonding Through Aquaponics
Making education and learning fun while creating a family bonding experience?! Aquaponics SD's Fish Gardens leans into the inviting teaching experience and learning together of parents and kids; while also fostering more future conscious ideals of environmental sustainability!
Educational, Fun, Friendly, Communal
Aquaponics SD, and their product Fish Gardens, focuses on both child development and sustainability in the home for all ages.
Playful, Cheerful, Natural, Educational
Age: Emma (36), Jake (38)
Occupation: Emma is a graphic designer; Jake is a software engineer
Location: San Diego, CA
Bio:
Emma and Jake are environmentally conscious parents raising their two children, ages 7 and 10. They prioritize hands-on learning experiences that combine fun with education. Always on the lookout for activities that promote sustainability and family bonding, they are intrigued by the idea of integrating a fish garden into their home.
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Age: 36
Occupation: Middle School Science Teacher & Mom
Location: North Park, San Diego
Bio:
Hannah is a mom of two and a passionate STEM educator. At home, she encourages her kids to explore the world through nature walks, DIY kits, and educational games. She loves finding new ways to teach sustainability in ways that are engaging, not preachy. She sees Fish Garden as an opportunity for her family to unplug and connect while learning.
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Age: 9
Occupation: Elementary School Student
Location: Suburban San Diego
Bio:
Caleb is a bright, curious kid who’s constantly asking questions about how things work. He loves science projects and is always the first to volunteer during hands-on activities in class. His parents are supportive of his curiosity and look for ways to keep him engaged at home without relying too much on screen time.
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