Vitalize Chocolate is a conceptual brand that produces quality chocolate with a healthy, plant based, sustainable energy component to help you wake up and get you back to what you love doing. Whether it’s running a marathon, working out in the gym, or staying awake in class we’ve got a snack to get you in the zone for whatever activity comes up.
The brand’s essence, “Energy you can taste,” is derived from the great flavor of chocolate plus the boost of energy that you get following it. It’s for those who love working out but need a little boost without wanting coffee sloshing around on their stomach on a run or the taste of battery acid adjacent energy drinks flavor left in their mouth.
The packaging solution uses tasteful gradients along with staggered and simple shapes to imply motion akin to a run or heavy workout. Consistent throughout is the top lockup of type serving for showcasing the brand logo in yellow to evoke energy, the flavor of the chocolate, the caffeine included text, and the percentage of cocoa that is within the bar. Next follows the graphic representing each flavor of the bar.
The original “Pure dark” flavor, the branching point of the others, uses yellow and orange. The “Salted Caramel” uses yellow, orange, and red locked up within diamond shapes to differentiate. And the “Sea Salt” uses yellow, green, and blue with circles to be more reminiscent of sea foam. All bars display on a black background that would push the colors and pattern sections forward towards the consumer on a store shelf.
For those who want energy without the battery acid taste of normal energy drinks.
Keeping you from being tired at your desk or during your workout in the morning or afternoon.
Bright, Fun, Energetic, Lively, Fit, Healthy
We produce quality chocolate with a healthy, plant based, sustainable energy component to help you wake up and get you back to what you love doing. Whether it’s running a marathon, working out in the gym, or staying awake in class we’ve got a snack to get you in the zone for whatever activity comes up.
Energetic, Enthusiastic, Trendy, Upbeat
Age: 23
Occupation: College student / Young adult
Location: Urban / Suburban area
Bio: Adam is a college student who juggles classes, part-time work, and social activities. He's active in sports groups and enjoys going out with friends. He values energy products that are affordable and effective, whether for staying awake during classes or boosting performance in sports.
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Age: 16
Occupation: High School Student
Location: Suburban Area
Bio:
Ellie is a high school sophomore who’s always on the go—from classes and homework to hanging out with friends and scrolling on TikTok. She needs energy to stay alert during school hours, especially in the early mornings, but her teachers don’t allow traditional energy drinks in class. She loves anything that tastes good, looks cool, and helps her keep up with his busy routine.
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Age: 25-28
Occupation: Professional/Semi-Professional Athlete
Location: Urban / Suburban area
Bio: Alex is a dedicated athlete who prioritizes peak performance in training, competitions, and daily life. She follows a disciplined routine focused on exercise, nutrition, and recovery. Alex seeks energy products that provide reliable and sustained energy to support her athletic endeavors.
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